gothic lolita collection

This collection is inspired by the fresh-faced youthful innocence of urban Japanese street fashion, found in the Gothic and Lolita style worn primarily by young Japanese women, but making an impact around the globe!

This fashion encompasses the girlish, victorian, gothic, vintage, dolly, sweet, romantic and fanciful aspects of the clothing and subculture that "Gothloli" has become. If makeup and fashion are fantasy, then this is surely where those lines cross and become one.

"Gothloli" encompasses many sub-styles, but the fashion movement as a whole has a remarkably fresh-faced beauty, with minimal makeup. The skin has an inner glow, and the cheeks are typically rosy, as if one just came in from the cold. Lips are usually soft stains and glosses. Eyes range from neutral dramatics with playful pinks to shimmering deeps. The look is always with a youthful essence that doesn't interfere with the fashion...

Stay tuned for our upcoming Gothic Lolita Eye collection.... this April!

We hope that you find inspiration in the gorgeous, clear and lush colors of our Lolita collection. They are infinitely wearable and surprisingly neutral, for a soft, fresh face or a surprising pop of color here... or there...


You're a Doll! Finishing Powder in Metamorphosis
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Gothic Lolita Rouge- 25% OFF featured product through 10 AM E.S.T. 5/21!
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New! Gothic Lolita Nourishing Color Creme for Lips!
You're a Doll! Finishing Powder in Metamorphosis
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Price: $15.50
Gothic Lolita Rouge- 25% OFF featured product through 10 AM E.S.T. 5/21!
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Price: $14.50  |  Sale: $10.88
New! Gothic Lolita Nourishing Color Creme for Lips!
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Price: $7.25
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False Eyelashes- Four Fabulous Styles!
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NEW! Gothic Lolita Eye Collection
False Eyelashes- Four Fabulous Styles!
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Price: $9.90
NEW! Gothic Lolita Eye Collection
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Price: $8.00
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